The Creative Flow Collective - Retail & Mindset mentoring

Hello & welcome!

I’m Joanne Griffin, the retail mentor behind The Creative Flow Collective.

Combining over 16 years of industry experience & knowledge, I help product-based brands like yours create strong business foundations by sharing my retail knowledge to grow your sales, develop your products, plan ahead and master your mindset.

Whether you’ve got an idea or are five years in, I can help fast-track your growth if you’re a home, gift or lifestyle product business in either the start-up, growing or scaling phase.

How I help you:

Retail knowledge

Create strong business foundations in all aspects of retail from wholesale, marketing, sales analysis, product development, finances and much more.

Sales strategy & planning

To grow your sales, scale your business, protect your profit margin and set clear sales targets (that you’ll consistently meet).

Mindset shifts & support

Have the accountability to increase your confidence, work through problems and feel good while running your business.

“It’s like working with your best friend who happens to know everything about running a small business.“
How my client describe working with me

Analysing Best-sellers-analyse your product sales by the best sellers Elevate Your Curiosity Podcast

Why me?

Every retail business is different and so my mentoring is bespoke and collaborative to create a meaningful experience that works for you and your business goals.

Have the support to advance your brand through accountability and a clear strategy to grow your business and feel good while doing so.

Work with me

My background

In 2006 I graduated with a BA Hons in Surface Pattern Design at Staffordshire University and swiftly moved into a Visual Merchandising role. Fast forward two years and I swapped bricks and mortar retail for the world of e-commerce and joined notonthehightstreet.com when the business was brimming with big ambition and just a start-up with a team of 18.

I went on to spend over 7 years of my career with the NOTHS team working across everything from driving new accounts to leading trends and product development – all whilst the company grew to a multi-million-pound business.

I later moved to Tilly & Buttons managing all things sales and communications and whilst I loved my new role, I couldn’t stop thinking about launching my own business. So in 2017, I made the decision to chase my dreams and my business became a reality. Fun fact – my previous brand name was Arnold & Bird!